24 Hours of Jewelry on Facebook

March 02, 2011, 17:00 pm  Posted by Lark Jewelry & Beading

Love them or hate them, the Oscars were this week. I’m a bit sad that The Social Network didn’t receive more awards. It’s not a great movie, but I feel with certainty that it is an important one. Why? Because it documents the birth of the radical social game-changer known as Facebook.

Group sharing, instant interaction, and rapid updates from sites such as Facebook and Twitter have played a major role in recent events. From Madison, Wisconsin to Cairo, Egypt communities pursuing similar goals are able to communicate information often and with ease.

Left to right, top to bottom: Ana Hagopian, Andrea Piñeros, Bruce Metcalf, Christine Bossler, Claudio Ranfagni, Cynthia Deis, Diane Weimer, Ruudt Peters, Gonzalo Palma, Hanna Liljenberg

This got me thinking about our jewelry community. Are we making the most of the networking tools available to us? How many jewelers include activities such as posting messages, images, and videos, blogging, and tweeting as part their daily or weekly business schedule? I’m thinking not enough. I’m thinking that as a group, we would get about a C+ on our online efforts.

Left to right, top to bottom: Helen Driggs, Henriette Tomasi, Hilary Pffefer, Janel Laza, Jean Van Brederode, Joanna Gollberg, Just Jules, Karin Katovi, Kathryn Holton Stewart, and Kathy Frey

I conducted a little experiment (absolutely NOT scientific) for this blog. For one 24-hour period, I monitored my Facebook account and pulled off all jewelry and jewelry-related images that appeared on my wall. The visuals on this blog are the result of this exercise, and here are the numbers.

704 =  Number of Facebook friends

40 = Number of jewelry images posted in one 24-hour period

1.67 = Average number of  jewelry images posted per hour

5.6% = Percentage of friends that posted jewelry images in one 24-hour period

17 = Number of countries represented in this sample

How do you interpret these findings?  Do the numbers strike you as large or small or average? I would love to hear your comments. Please leave them in the designated area below this post.

Left to right, top to bottom: Laura Lang Dix, Lissa Hashimoto, Lorena Angulo, Lorincz Reka, Margaux Lange, Melody Armstrong, Mes-Tau Précieux, Michael Mara, Muriel Clemenceau, and Peter Skubic

Whether you make jewelry or books or widgets or gizmos for a living, being active online is a requirement. Not so keen on the idea? Well, I’ll let you in on a little secret…neither was I at first.

I joined Facebook very late, blogging was the last thing I ever wanted to do, and the very thought of “tweeting” made me gag. Now I think it’s a fun, creative, and above all valuable, part of my workday.

As I see it, the phrase “social networking” is synonymous with “doing business.” Taking full advantage of all the online outlets available will help us grow stronger worldwide. Promoting ourselves and promoting others makes our work more visible, increases profitability, and allows us to have long, healthy careers as jewelers. Radical notions, indeed!

Left to right, top to bottom: Maria Mamkaeva, Claudio Ranfagni, Sandra Dadles, Sergio Figar, Su Trindle, Tessa-Blazey, Thomasin Durgin, Todd Reed, Virginia Wynne, Wall Street Journal, and Abrao Friszman

For more information on any of the jewelers featured in this blog, please visit their websites:

Argentina Muriel Clemenceau Australia Janel Laza, Tessa Blazey Austria Peter Skubic Brazil Abrao Friszman Canada Melody Armstrong France Andrea Piñeros, Mes-Tau Précieux Germany Henriette Tomasi Hungary Lorincz Reka Italy Claudio Ranfagni, Sergio Figar Japan Karin Kato, Liisa Hashimoto The Netherlands Laura Lang Dix, Ruudt Peters Peru Gonzalo Palma Russia Maria Mamkaeva Spain Ana Hagopian Sweden Hanna Liljenberg United Kingdom Su Trindle United States of America Bruce Metcalf, Christine Bossler, Cynthia Deis, Diane Weimer, Helen Driggs, Hilary Pfeifer, Jean Van Brederode, Joanna Gollberg, Just Jules, Kathryn Holton Stewart, Kathy Frey, Lorena Angulo, Margaux Lange, Michael Mara, Sandra Dadles, Thomasin Durgin, Todd Reed, Virginia Wynne, The Wall Street Journal


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